Thursday, October 6, 2011

Visual design

Improve your conversion rate.

With a test and learn approach.

1) Create multiple versions of your website pages with a visual designer

2) Define what you want your visitors to do (buy, sign up, download, etc.)

3) Split your website traffic amongst different versions.

4) Select the best performing version. Make extra $.

Goto step 1

Sample rate conversionImage via Wikipedia
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